Take 5 for 5 reasons why your shop should be carrying Anatomie in the year ahead (if you aren’t already!) from founder and CEO, Kate Boyer.
1. Apparel power-couple Kate & Shawn Boyer started the company after years in the industry.
Kate and Shawn Boyer founded Anatomie in 2006 after years in the active wear business. Budapest-born Kate got a MBA in International Trade in France, while working as a girls’ gymnastics coach and dressing the team in outfits she designed herself. From there, the self-taught designer developed private label collections for many exclusive resorts in St. Barth. She met her husband Shawn in Miami, where the Ohio native was designing customized clothing for hard-to-fit athletic men.
The two joined forces to design sportswear for brands such as Elite Models, Cigarette Boats, Lamborghini and Nikki Beach clubs. With Kate as CEO and Shawn as Creative Director, they launched Anatomie, a name that speaks to the impeccable fit and sleek tailoring of the brand’s designs. (The French spelling gives a nod to the European craftsmanship).
“We know a woman’s body—all the different types and the designs that flatter each shape the best,” explains Kate. The duo transitioned their activewear background into the athleisure category, taking it to the next level as a travel-specific luxury line with exclusive distribution and marketing partnerships. Anatomie is currently carried in over 500 Golf shops and Specialty stores nationwide.
Although Kate and Shawn regularly travel the world for trade shows and sales events, they live in Miami with their daughter Charlee and their dog George.
2. Inspiration not only comes from Creative Director, Shawn Boyer’s travels but their customers as well.
Clean, crisp and elegant are apt words to describe designs that are effortlessly chic in every time zone.Spring 2017 was inspired by the breathtaking scenery and breezy vibe of idyllic vacation spots Napoli, St. Lucia and Provence. It’s all about sleek shapes in perennially-chic black and white, with pops of denim blue and pearl. Bestselling pant styles like the Skyler Pant, Kate Skinny Cargo Pant, Susan Skinny Ankle Pant and Marisa have been updated in warm weather hues like white and sand—ideal on the golf course and for dinner at the club.
3. High fashion meets function in all of their designs.
Pants, tops and jackets are crafted of luxurious French and Italian fabrics in third generation European factories with a history of excellence. Lightweight, comfortable and ultra-durable, fabrics are sun protective, wrinkle-free and easy to care for—simply wash on cold and hang to dry in two hours. Anatomie is particularly known for its signature curve-hugging stretch fabric, used in all the essential pants while complementary colors are used so customers can create outfits in seconds.
Count on the following attributes in Anatomie clothing:
- Easy Care
- Sun Protection
- Super Lightweight
- Flattering (we offer different styles to complement each body type)
- Flexible Fit (thanks to signature stretch fabrics)
4. Women of all ages love Anatomie’s chic, high-performance designs.
Often you will see two or three generations of women shopping for Anatomie together at a boutique or Golf Resort. Although originally founded as a luxury travel clothing line, the sleek, timeless pieces have quickly become a favorite for everyday wear. Customers wear Anatomie on and off the golf course, at the spa, for work and for weekends. From Flip Flops to Pearls!
5. Check out CEO Kate Boyer’s favorite pieces from their core essentials collection.
What makes them her favorite? They’ve traveled with her to over 20 countries around the world.
- Skyler Pant
An elegant go-to for travel, office, on the course or date night anywhere. No wonder it’s Anatomie’s #1 pant.
- Kim Top
With an understated elegance, our new long sleeved top /with sun protective mesh sleeves is already our #1 top.
The perfect sleeveless, it’s easy to layer or wear all on its own and the mesh panels add stylish flair and keep it from being basic.
- Kate Pant
As Kate’s signature pant, they are her go to for meetings and family activities.
See Anatomie in Las Vegas
Experience these items and more for yourself at the 2017 PGA Fashion & Demo Experience. The Anatomie team will be in booth 517 in Las Vegas this August. Learn more here>>