After the show, Desane Blaney of the Association of Golf Merchandisers (AGM) asked some of her members to share their highlights from the floor. Find which brands and trends caught the eye of leading industry buyers and merchandisers.
Lauren Everett, Desert Mountain, Scottsdale, AZ:
On the ladies side we found a great new line called Birdies and Bows. They offer fun prints and have great colors. We were excited to see Vineyard Vines at the show. It is great to work with vendors that don’t come to our local SGRA Show. As for trends, we are noticing that bright colors are back! I noticed allot of bright coral, vibrant turquoise, and fluorescent pinks and greens.
In non-golf fashion, the retro look is back for ladies including embellishments, frayed hems, and peasant blouses! This translates differently to golf inasmuch I am noticing a resurgence of retro prints and fluorescents in golf.
Jennifer Roddy, Hyatt Regency Lost Pines Resort & Spa, Cedar Creek, TX:
The PGA Fashion and Demo Experience was a great show for me this year! I was able to have appointments with about 15 vendors, some for the first time, and wrote some exciting Spring 2018 orders. This show serves as a great networking opportunity as most companies bring their upper management and designers to present the lines and talk about their business. Next year I am hoping to make it a longer trip so that I can take advantage of the other markets going on at the same time!
I love the format of PGA Fashion and Demo Experience One2One Summit. It is literally “speed dating” with vendors and it gives you an opportunity to get a quick overview of a company that you might otherwise walk right past on a busy show floor. I continue to find some little gems each time I attend – this year my favorite find was Bills Khakis!
Mark Thush, Desert Mountain, Scottsdale, AZ:
I liked the Zero Tie Hands Free Shoes and they could be a great product for an aging person that has difficulty bending down and tying shoes. We were again impressed with G/Fore apparel. Massimo’s quality and tasteful, but eye-catching design details are very evident. I believe that men’s Cutter & Buck has made great strides over the past couple of years – great color, design balance…every color story was worthy of consideration. Lie + Loft has a unique concept whereby you can sell cool aerial depictions of your course. And, we’ll again be considering M-Clip because they now have a range of product in a lower price-point to go along with their more expensive premium money clips.
Michelle Kempe, Ocean Reef, Key Largo, FL:
I was really impressed with Mizzen + Main and their performance woven shirts. I also looked at Movetes (great, high fashion, high-end boutique ladies line), and Katherine Way (lighter fabric, great fresh prints). I saw a lot of short sleeved woven dress shirts for men as a trend for SP18 with lots of pattern at multiple fashion events. It was a refreshing experience to get to ‘color outside the lines’ with golf.
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